For media
Press.
Working with journalists, podcasters, and content publications.
Boilerplate
Frustratingly Simple is a short-form channel that corrects psychology terms before they lose meaning, tests AI mental-health tools against the actual research, and offers clinical-grade pushback on viral mental-health content. The voice is credentialled, critical, and accessible.
The channel is produced by a psychologist who also builds software in mental-health technology — a rare combination for evaluating claims about AI therapy, mental-health apps, and the language around clinical conditions.
Frustratingly Simple is part of the Mindspan content ecosystem. It operates under Australian regulatory frameworks for the practice of psychology (AHPRA), including advertising and social-media guidance.
Topics we can speak to
- AI in clinical mental-health practice — opportunity vs. overreach
- Therapy-speak and concept creep in social media language
- How short-form content shapes diagnostic self-identification
- Wellness culture vs. evidence-based psychology
- The clinician’s lens on viral mental-health trends
- AHPRA compliance and credentialled creator ethics
What we don’t do
- Diagnose named individuals
- Endorse specific products or services
- Comment on active legal or clinical matters
- Make outcome claims about treatments
- Speak to patient-specific cases
Contact
Press enquiries via the newsletter form on /newsletter with subject “Press”, or via the channel’s YouTube about page.
Response window: 5 business days. We do not have a press hotline.
Visual identity
Brand assets (icon, banner, watermark, palette) for editorial use are available on request. Frustratingly Simple uses a single editorial mark; please don’t modify colour, typography, or proportion.
Palette: ink #0D0D0D · paper #F5F0E8 · accent #D7FF1C.